Thriving in Print

By Emma Reed


Print is not dead. This bold statement still remains true to this day. There is an innumerable amount of creative and prominent books on the market. However, if you want your book to get noticed, you have to get creative.The logic is simple: for any book to be successful right off the shelf, it’s got to catch the reader’s eye.


Penguin Books released a “Drop Caps” series of classics earlier this year. This series shows an intricately designed drop cap letter on each cover, along with a brightly covered background and matching page edges. This series was a huge hit with collectors and book enthusiasts, and even though it was classics, which have been published countless times before, they sold extremely well because of the bright, beautiful and eye-catching covers that adorned each book in the series.


Some publishers are taking a different route to entice readers. Egmont published the book Blockopedia in late 2014. This book is an encyclopedia that gives the details of every type of block in the hugely popular video game, Minecraft. The book is shaped like a hexagon, giving it the appearance of the well-known cubes that make up the game and are unique to Minecraft itself. This intuitive design, coupled with colorful illustrations and witty text, makes the book interesting and fun to read, whether you are a fan of the game or not.


Publishers have taken other routes as well. Jennifer George published a book of comics written by her grandfather, Rube Goldberg, in November 2013. Its cover features a slider that, when moved, causes the images to slide and change, thus animating them.


Innovative design is helping to keep print books alive and well. Not only are these books fun and engaging to read, but they also look alluring, provocative, and refreshing. In our increasingly technological society, people are bombarded by sights, noises, and sensations of all kinds constantly throughout the day. This tends to make it difficult for printed media to stand out and forces publishers to work harder than ever to keep books interesting and to get them noticed by the public.