Don’t follow people you’re not interested in. Chances are they’re not going to be interested in you either. That said, expanding your horizons a bit – following photo bloggers even if you’re not a photographer, or humor accounts from comedians you don’t know – can lead to a broader, more diverse range of followers. People have many different interests.
Who follows who across these four social media platforms – Facebook, Twitter, LinkedIn, and Instagram – varies wildly. Facebook friends are usually just that – people you know in real life. Connections on LinkedIn benefit both parties. Each receives a potential job and a boost to their stats. In the business world, it’s not uncommon to work with people you’ve never met. All the two have is a shared industry, mutual friends, or the same employer. However, LinkedIn retains the expectation that connections at least have something to do with each other offline.Continue reading