Tag Archives: marketing

Jump-Starting a Career in Book Marketing

I took my first deep dive in publishing last summer as an editorial management intern with a corporate academic publisher. Ironically, I didn’t sit with the editorial staff; my cubicle was nestled in with the marketing people. Yes, academic journal marketing is different from book marketing, but after talking with the marketing employees and observing them […]

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Artificial Intelligence Joins the Publishing World

At its core, artificial intelligence (AI) is all about collecting and analyzing data, similar to what we like to think of as the function of our human intelligence. AI has been dismissed as the content of science fiction for a long time, but lately it has been seeping deeper into our lives—and deeper into the […]

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What’s the BUZZ? Featuring Beatrice, the Worker Bee.

Why, hello there! I see you have come back to learn about us worker bees! I’m sure your visit with the queen was quite the experience. Unlike Queen Bella, who doesn’t use her wings very much, we worker bees are using them constantly. Really, how do you survive without any wings? I use them to fly out of the hive to gather nectar and help pollinate other plants while I’m out and about.

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What’s the BUZZ? Featuring Bella, the Queen Bee.

Champlain Publishing is teaming up with the Sustainability team and the Champlain Apiary to raise awareness about bees and our campus! This is the first in a series of educational blog posts about honey bees! Keep an eye out on campus for more posters and promotional materials coming soon.

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Building A Virtual Army: Part Three

Don’t follow people you’re not interested in. Chances are they’re not going to be interested in you either. That said, expanding your horizons a bit – following photo bloggers even if you’re not a photographer, or humor accounts from comedians you don’t know – can lead to a broader, more diverse range of followers. People have many different interests.

Who follows who across these four social media platforms – Facebook, Twitter, LinkedIn, and Instagram – varies wildly. Facebook friends are usually just that – people you know in real life. Connections on LinkedIn benefit both parties. Each receives a potential job and a boost to their stats. In the business world, it’s not uncommon to work with people you’ve never met. All the two have is a shared industry, mutual friends, or the same employer. However, LinkedIn retains the expectation that connections at least have something to do with each other offline.

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Building a Virtual Army: Part Two

Part Two: So You Wanna Build an Army?

 

By Jeremy Allmendinger

 

Everyone hates pointless Facebook notifications. I don’t care how your FarmVille is doing. I don’t want to gift you pigeons in BirdBlazers. I hope your Frolic Simulator character gets an aneurysm. Similarly, sending people bushels of Facebook invites neither makes nor keeps friends. So how do I get people to like my page without bombarding them with reminders like the Allied forces in Dresden?

 

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Building a Virtual Army: Part One

Last May I was tossed into an uncertain world of possibility and failure before I could remove my mortarboard or robe. Trading a signed and stamped piece of paper for a job didn’t pan out, so I did what any attention-starved millennial in my shoes would have done and took to the Internet. I’ve never been much for traditional employment anyway.

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Books and Videos: Colliding for Kids

For a self-published author, it’s not just about writing the book. In fact, sitting down to type out the manuscript is only half the battle. You could have the most beautiful and intriguing prose man has ever seen, but if you don’t also have a good marketing plan, no one will ever actually see it.

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Elegant Sparks

Elegant Sparks will spark your imagination. More than what  you see, a series of foldable paper designs that brings your creative mind to life. Our Sparks are created by renowned guitarist and best selling author Daniel Hecht. Our goal this semester is to create a marketing plan for Daniel Hecht and his Elegant Sparks so […]

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